Wine in a Can, a Keg, a Carton…and It’s Not Bad
By: Bryn Watson (our new lovin’cup intern!!!)
Jordan Kivelstadt was working on a wine bottling line in California in 2008 when things didn’t go well. “I had a bad bottling day and I sulked back into the winery and kicked the keg we stored some of the wine in. Then I realized: why can’t I sell wine in this?”
So he did. Apparently glass bottles are facing some serious competition on the wine shelves.
Kivelstadt launched Free Flow Wines in 2009 as a wine-in-a-keg producer. They put all their wine in kegs. The company is now working with more than 200 brands to put their products in kegs to distribute in restaurants. There are more than 80,000 kegs floating around the country with the majority of wines selling for $8-$15 and climbing even to $20.
Some people say that wine should be kept in a bottle because it helps it age properly. But according to the fine “wine-r” Kevin Zraly, founder of the Windows on the World Wine School, 90% of wine is supposed to be consumed within one year. Therefore, wine can totally be put in something other than glass and still be great wine.
It is important to know that this wine is not like your grandmother’s boxed wine. It’s quality blends that won’t make your head spin within the first few sips.
Canned wine? Pouched wine? Paper bottles of wine? (Oh my!!) It’s happening. Andrew Streeter, a specialist on consumer packaging, says “The structural presentation of wine is changing..”
I personally think that wine is going in an awesome and portable new route. Who wouldn’t want to carry a can of wine around in their purse for an emergency drink? I know I would!!